MILLET
Mountain equipment
Mountain equipment
Millet had a hard time to get its name pronounced right outside the French market.
I created a phonetic identity for MILLET's international communications.
The new "auditory" branding was first designed for the freestyle ski team and
then used for Millet's global integrated campaign around the world.
I created a phonetic identity for MILLET's international communications.
The new "auditory" branding was first designed for the freestyle ski team and
then used for Millet's global integrated campaign around the world.
Creative consultant, Art Director, Annecy, France.
