IDEO
Design and Consulting
Human-centered design, user experience design, story telling, 
concept design, research and prototyping, design as usual at IDEO.

Freelance visual design, branding
and presentation specialist, Palo Alto and San Francisco.
Workshop and Brainstorm
Team ideation and brainstorming session with clients and stakeholder.
Key part of the research and design process, just before prototyping.
Presentation Art Direction.
Example of concept and campaign presentation
showing ideas in a way that makes sense and stimulates.
Presentation Conception and Art Direction
Clear and easy going presentation design with simple illustration to help teenagers
with college choices.
Amplify Conference in London.
Look and feel design, color and type treatment to fit the theme of the conference:
Participation Collaboration Action.
Packaging Design.
Cooper lenses concept design. Graphic design and packaging
look an feel for early phase concepting.
(Nota: I did not do the product design neither 3D rendering)
Lumina's Students Stories.
Art Direction of a multi function wall installation and students card to inform and engage
teenager about college options and choices. Each board/card reflect on personal questioning 
and emotion to open a deeper discussion for all the students.
Below: Presentation deck for concept review and implementation.
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